Houghton Mifflin Expands Online Textbook Offerings
Posted on October 24, 2001The College Division of Houghton Mifflin Company, an educational publisher, and Rovia, Inc., a provider of secure electronic distribution infrastructure for publishers, announced an agreement to deliver interactive, online versions of Houghton Mifflin's bestselling college titles this fall using Rovia's Web-based platform. This expansion of Houghton Mifflin's online college offerings reflects the company's commitment to offering customers quality content on a variety of platforms. Houghton Mifflin's College Division and Rovia first joined forces last year.
Using the Rovia System, a secure, interactive, web-based platform, Houghton Mifflin customers can access etextbooks for the semester (or longer) at a savings of up to 30% off the list price of a new printed book. Houghton Mifflin electronic textbooks look exactly the same as the printed version and offer web links, interactive quizzes, and other multimedia enhancements. Students can customize their eTextbook by adding notes, highlighting key passages, book-marking pages, and exporting markups. Professors can communicate with students outside the classroom by adding annotations within the digital textbooks including insights, guidance, or flag information for a quiz.
``We continue to expand our online and multimedia publishing plan and are very pleased to utilize Rovia technology for the high level of security that it provides,'' said June Smith, executive vice president, Houghton Mifflin College Division. ``We expect a rising interest in digital content delivery so offering students and professors learning options is extremely important to maintain our competitive advantage.''
``Houghton Mifflin's increased eTextbook offering places the company at the forefront of electronic content distribution within the academic publishing arena,'' said Andres Nannetti, CEO of Rovia. ``We are very pleased that they have selected Rovia as one of its premier technology providers and look forward to continually augmenting titles available in their online library.''