JAMTV and The Source Announce Partnership
Posted on August 25, 1998
JAMTV Corporation and The Source, a popular music magazine, announced a partnership for bringing hip-hop music online. The companies are collaborating to launch TheSource.com, a hip-hop fan's online resource: a website devoted to hip-hop music, culture and politics.
"Historically, The Source magazine has been the only way hip-hop fans could get news about today's most significant youth culture," said Jeff Jones, the magazine's associate publisher. "Now even fans in markets without hip-hop radio will have on-demand access to hip-hop music and videos, as well as up-to-the-minute news at TheSource.com."
Under the terms of the exclusive, multi-year agreement, JAMTV will create, host and maintain TheSource.com; The Source will provide music news and columns, as well as archives of artist bios and photos, feature articles, interviews, columns and reviews.
TheSource.com will feature music news, videos on demand, background information on artists, concert/tour updates, live concert and event webcasts, and the ability to buy CDs, merchandise and concert tickets. The website will also give readers of the magazine the opportunity to interact with The Source columnists through live chats and message boards. The site will include an Interactive Game Community where users can try out versions of new interactive games.
