JCPenney Magazine Aimed at the Teenage Market Makes Its Debut

Posted on August 13, 1999

JCPenney has announced an agreement with NBC to cross-promote the premier issue of Noise, its quarterly teen magazine. The 84 page interactive publication, published by Redwood Custom Communications, Inc., includes articles on fashion, beauty, sports, teen stars and music. 3.25 million copies of Noise are available in JCPenney department stores across the country. 250,000 copies of the magazines have been mailed to teens.

Stars of the NBC Saturday morning line-up shows (TNBC) modeling JCPenney fashions will be on hand in JCPenney stores across the country, in the form of life-sized cut-outs and a music video in the Juniors' and Young Men's departments, to promote the magazine. Scott Whyte who plays Chris Anderson on City Guys appears in a television commercial, which began airing last week during TNBC shows and on Passions, NBC's newest daytime drama. The spot promotes the availability of Noise magazine in JCPenney department stores.

In addition to fashion spreads, the first issue includes an interview with Katie Brown, a champion rock climber, a feature on stars including Lauryn Hill and Alicia Silverstone and their charitable work, and cartoons by teen contributors. Readers also have the opportunity to enter a sweepstakes -- Steal-A-Scene. The winner of the sweepstakes will receive merchandise from JCPenney and NBC and an all-expense trip to Los Angeles to appear in a walk-on role on Hang Time, One World or City Guys.

Noiseonline debuted this week and visitors will have the opportunity to see previews of select articles, send e-mails with their views and suggestions for the magazine and the website, and register for the Steal-A-Scene sweepstakes.