JCPenney to Launch Magazine Aimed at the Teenage Market

Posted on April 5, 1999

JCPenney, a leading retail department store, has announced an agreement with Redwood CMP to publish a magazine specifically designed for the teenage market. The magazine, tentatively entitled Noise, is scheduled to debut in July, and boast a circulation of 3.5 million. The premier issue will be 84 pages, with 65 percent of the space committed to editorial.

"We see this magazine as a vehicle to create a strong, personal relationship with a very important customer -- teenagers," said Gale Duff-Bloom, president of JCPenney Marketing and Communications. "We are excited to offer teens advice on beauty and fashion, and the magazine gives us an opportunity to highlight some of our hottest fashions, as well."

The full-color magazine will focus on the latest styles and trends of teenage beauty and fashion. In addition to beauty and fashion, there will be features on sports, music and matters of importance to teens, such as giveaways, discounts and prizes. Each issue will also include a large number of contributions from teens, revealing their favorite and most memorable experiences on subjects including relationships, school and shopping.
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