Joe Debuts at Starbucks Retail Locations and Online
Posted on June 16, 1999Joe goes on sale today exclusively in Starbucks stores across North America. Excerpts are also available for viewing online. Joe, which marks Starbucks debut in the publishing world, is produced under a joint agreement between Starbucks Coffee Company and Time Inc. Custom Publishing.
"General interest magazines -- the magazines of ideas and writing -- can get lost in a world of wildly cluttered newsstands and niche titles," says Joe Managing Editor Scott Mowbray. "But Starbucks presents a tremendous opportunity for Joe. Starbucks customers are interested and curious and a perfect audience for a magazine that explores the important, the beautiful, the funny and the provocative."
"Our partnership with Time Inc. to create Joe magazine and joemag.com is another step toward converging print, the Internet and our retail stores into a seamless experience for our customers," says Howard Schultz, chairman and ceo of Starbucks Coffee Company. "It is our wish that Joe magazine and joemag.com create conversation in the tradition of great coffeehouses."