Kinko's Impress Magazine Debuts

Posted on January 19, 2000

Kinko's has announced the launch of Kinko's Impress, a new publication which addresses the technological trends and topics of interest to small-business and home-office workers. The result of an alliance between Kinko's and Forbes Special Interest Publications, the quarterly publication began selling at all of Kinko's 1,000-plus stores in the United States on Jan. 17.

"Our customers are looking for dynamic and relevant ways to cut through the clutter and distinguish themselves visually," said Joe Hardin, Jr., Kinko's chief executive officer. "We're packing each issue with a mix of articles that contain timely, fresh, and practical information and solutions for the entire breadth of communications topics, ranging from presentations, to corporate identity to the Internet."

Each issue will address how technology and the Web can enhance creative design techniques. The first issue includes editorial from Michael Kinsley, editor of Slate; Sergio Zyman, the former marketing director of Coca-Cola; and Wired magazine's Amy Johns. How to's for making an effective presentation, launching a winning website, and creating a contemporary visual identity for the new millennium are some of the other topics covered in this issue.

Other than the broad SOHO audience, Kinko's Impress is especially geared to publishing, marketing/sales professionals, students, and anyone else who needs to influence or persuade others. Each issue will include five full-length features, more than a dozen service-driven articles, and sidebars and call-out boxes. The publication sells for $2.99.

"This is a win-win concept for small business and entrepreneurs," said Hardin. "With the combined talents of Forbes and Kinko's, two of the most respected names in business, readers will have unmatched access to visual communications tools and insights that will help them better express their ideas and information."