KVO Resurrects Anvil, An Online Marketing Magazine
Posted on February 10, 1998
Karakas VanSickle Ouellette Advertising & Public Relations (KVO) announced its relaunch of Anvil, the free online marketing magazine.
Anvil's mission is to provide new and unusual perspectives on the issues shaping today's communications. The monthly magazine will explore timely news, issues and trends relevant to online marketing, including advertising, public relations and interactive media.
"KVO feels Anvil is a valuable magazine for the communications industry, and we are anxious to make the resource available again to subscribers," said Sharon VanSickle, KVO public relations principal. "It is also a good way for us to share the latest industry trends with clients and business partners, in a unique format."
A monthly publication, Anvil will also include special supplemental issues when breaking news hits. Columns will be contributed by resident KVO experts dealing with such subjects as crisis communication, banner ads and new technologies like Web/CD-ROM hybrids. Each issue will also include surveys analyzing the latest issues and trends, and a "Portfolio Gallery" section focused on cutting-edge advertising, public relations and interactive work. A search engine and archived database are planned for future issues.
