Larry Kramer Named President, CBS Digital Media
Posted on April 11, 2005
Larry Kramer has been named President, CBS Digital Media, it was announced by Leslie Moonves, Chairman, CBS and Co-President/Co-Chief Operating Officer, Viacom. Kramer, who founded Dow Jones' MarketWatch, Inc. (formerly CBS MarketWatch), will now oversee all developing new media operations for CBS, including CBS.com, CBS SportsLine.com, CBSNews.com and UPN.com, among others, as well as a new sales operation that will serve them. CBS Digital Media becomes a newly-created division within CBS headed by Kramer and reporting directly to Moonves. Larry Kramer is the founder of MarketWatch, Inc. He first proposed the creation of the joint venture between Data Broadcasting Corp. and CBS and launched the company in Oct. 1997. He also managed the company through its successful IPO in January 1999.
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