Martha Stewart Living to Increase Frequency

Posted on May 5, 2000

Martha Stewart Living Omnimedia, Inc. has announced that the company's flagship magazine, Martha Stewart Living, will increase its frequency from ten to twelve issues per year, beginning with the January 2001 issue. In addition, MSO will publish a second special issue of Martha Stewart Baby in October 2000, following the first issue which was published in March of this year.

Martha Stewart said, ``The increase to twelve issues a year reflects incredibly strong reader demand and a fine, strong advertising environment.'' Martha Stewart Living magazine delivered an average circulation of 2.3 million for the past three years and we have consistently exceeded our 2.1 million rate base. Our first quarter 2000 advertising pages increased in excess of 20% over last year.``

Martha Stewart Baby, the Company's first special issue devoted entirely to the essentials of caring for a baby through the first birthday, was published in March of this year. It was sold exclusively on newsstands and through marthastewart.com, and as a gift with purchase at Baby Gap stores, which was the single sponsor of the issue. ``We've had tremendous response from readers of the first issue of Martha Stewart Baby, and look forward to an equally strong second issue this fall,'' commented Martha Stewart. The second issue will be on newsstands on October 30, 2000.

Martha Stewart Living offers readers ``how-to'' information across Martha Stewart Living Omnimedia's eight core areas of expertise: Cooking & Entertaining, Home, Garden, Keeping, Crafts, Holidays, Wedding and Baby. With a rate base of 2.1 million, Martha Stewart Living has experienced continuous growth since its launch in 1991. The magazine publishing core of Martha Stewart Living Omnimedia also includes Martha Stewart Weddings magazine, a quarterly bridal publication, as well as special-interest magazines, such as Martha Stewart Baby, which focus on a particular core content topic.