Massive Delivers Ads Inside Games
Posted on April 19, 2005Massive Incorporated, the creator of a video game advertising network, announced that its network has completed the beta testing phase. Massive said it will expand its ad serving capability into 40 titles from 10 top game publishers before year's end. Massive said current advertisers include big brands like Coca-Cola, Comcast's G4, Dunkin' Donuts, Intel, Paramount Pictures and Verison. Massive said the network allows advertisers to run real time, in-game campaigns to a weekly audience estimated to reach several million gamers by the end of 2005. Current titles in the Massive Network include Ubisoft's Splinter Cell Chaos Theory and Funcom's Anarchy Online, as well as Mall Tycoon and Ski Resort.