MC Magazine Renamed Technology Marketing

Posted on May 16, 2001

Effective with its May 2001 issue, BPI Communications Inc. introduced Adweek Magazines' Technology Marketing, previously known as MC magazine. Adweek Magazines' Technology Marketing is a monthly magazine that will serve the technology marketing community and provide them with insight and business analysis about the people and companies that produce, sell, distribute and/or are fundamentally technology.

``This change in name will reflect the magazine's evolving editorial content to encompass industries and topics beyond our heritage of covering only the marketing of computer hardware and software. Now we'll finally have a name that better fits our already expanded editorial mission,'' said Executive Editor Kathryn Dennis.

Adweek Magazines' Technology Marketing is written and edited for the highest-ranking marketer at a given technology organization. The magazine's content profiles marketing innovation in all areas of the technology industry including: telecommunications, Internet services, professional services, e-commerce, information technology, consumer electronics, networking, e-business and semiconductors. Adweek Magazine's Technology Marketing is part of BPI Communications Inc., a subsidiary of VNU-USA, which also includes VNU Marketing Information Services, Bill Communications, and SRDS.

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