Meredith Corp. Shutters ReadyMade Brand
Posted on June 21, 2011The Wall Street Journal reports that Meredith Corp. has decided to shut its ReadyMade brand. This will include laying off 75 employees and closing ReadyMade magazine. Meredith purchased ReadyMade in 2006. The magazine made its debut in 2002.
The Des Moines Register reports that Meredith is closing the magazine because of continued weakness in the home advertising market. Art Slusark, Meredith's spokesman, also told the Register that the magazine is "not profitable."
Update: ReadyMade has been canceled by Meredith Corporation.