Meredith, ThirdAge Media Announce Internet Alliance

Posted on April 19, 2000

Meredith Corporation's More magazine for 40-plus American women, and ThirdAge Media, the creator and owner of the baby boomer-focused website ThirdAge.com, are teaming up to create a Style & Beauty Channel on ThirdAge.com. More will be the premier provider of beauty and style subject matter to ThirdAge.com's new Style & Beauty channel, which will be launched this spring. Content will address the age-specific beauty and fashion concerns of 40+ women.

``This alliance brings together the premier magazine for women in the highly desirable 40-plus demographic with the premier website for this vibrant community,'' said Meredith Interactive and Integrated Marketing Group President Stephen M. Lacy. ``It is precisely the type of program we had in mind when we recently announced our commitment to growing Meredith's Internet presence. Agreements like these will help Meredith extend its service journalism reach as well as drive revenue growth through new registrations and e-commerce.''

Jim Barnett, President and CEO of ThirdAge Media, added, ``This partnership marks the start of an exciting new dimension for us at ThirdAge.com -- exploring Style and Beauty for adults in their mid-40s and 50s. More magazine, with all its valuable content, resources and interactive tools, not only meets ThirdAge's strict partner requirements for excellence and editorial quality, it also demonstrates a solid understanding of the ThirdAge audience. We look forward to this winning combination of industry leaders.''

More Publishing Director and Editor-in-Chief Myrna Blyth will join ThirdAge's Board of Advisors, which includes Melinda French Gates, chairman of the Gates Foundation, and Mort Meyerson, Chairman and CEO of 2M Companies, Inc.

``By combining our expertise and reach, together we will have the premier beauty and fashion channel for 40-plus women on the Internet,'' Blyth said. ``This is an exciting opportunity for More and ThirdAge to extend their reach to women with a high level of disposable income who are major consumers of beauty products. It's an excellent example of employing cross-media to better serve your audience.''