Miller Freeman Launches ShoeFit Magazine

Posted on September 22, 1998

The Miller Freeman, Inc. Healthcare Communications Group has announced the launch of ShoeFit magazine, a quarterly publication for shoe retailers whose inventory includes comfort shoes. ShoeFit's August premier coincided with the Western Shoe Association exhibition, an important retailer buying event held twice annually in Las Vegas. ShoeFit is a controlled publication and will be sent free of charge to approximately 16,000 qualified shoe retailers nationwide.

ShoeFit's editorial mission is to educate retailers on promoting the benefits of comfort shoes to customers, as well as offer tips on in-store marketing, ensuring proper fit, and delivering news on materials technology and styles. ShoeFit focuses on issues specific to comfort shoes and helping retailers increase sales of their comfort shoe lines.

Marcy Holeton, publisher of ShoeFit, explained, "Our goal is to help comfort shoe manufacturers educate the population they rely on to sell their products. We want to make sure retailers understand and present the unique benefits of comfort shoes when they offer them to customers alongside fashion-only shoes. In a consumer environment where 80% of women suffer foot ailments from wearing good-looking but ill-fitting shoes, the market is ripe for beautiful shoes that enhance comfort and health. Ultimately, we're hoping to raise the esteem level the concept of comfort carries with the shoe-buying public."

ShoeFit's appearance functions in part to replace Stride magazine, which had been distributed free to consumers through shoe stores and physician's waiting rooms. The Miller Freeman, Inc. Healthcare Communications Group also publishes BioMechanics, a monthly magazine written for physicians and practitioners focusing on body dynamics and ambulation. Other Miller Freeman healthcare publications include Diagnostic Imaging magazine and its international editions, Telehealth Magazine, and several radiology-oriented newsletters and other information products, as well as a conference.