Most Tweets Fall Into Pointless Babble Category
Posted on August 13, 2009The SFGate's tech blog called The Tech Chronicles has summarized the findings from a new study (PDF) from Pear Analytics. The study analyzed 2,000 tweets that were gathered randomly sampled from the public timeline on weekdays over a two-week period. The study found that over 40% of tweets fall in the "pointless babble" category.
- 40.55 percent were "pointless babble," which Pear defined as the "I am eating a sandwich now" tweets."
- 37.55 percent were "conversational," or "tweets that go back and forth between folks, almost in an instant message fashion, as well as tweets that try to engage followers in conversation, such as questions or polls."
- 8.7 percent had "pass along value," the tweets that are re-tweets passed along from member to member.
- 5.85 percent were "self promotion," messages about companies, products or services.
- 3.75 percent were spam, the "See how I got 3,000 followers in one day" tweets.
- 3.60 percent were news from mainstream national media outlets such as CNN or Fox.
The Pear Analytics study (PDF) is worth a read because it also summarizes some other recent studies on Twitter.