MySpace Snatches Pageview Lead From Yahoo

Posted on December 13, 2006

Red Herring reports that MySpace has snatched the pageview lead from Yahoo according to data in a soon-to-be released Comscore report.
The finding comes from a comScore report on U.S. Internet audience numbers for November that's due out later this week.

"Fox Interactive Media is obviously driven primarily by MySpace," comScore analyst Michael Rubin said Monday. "The bulk of their growth is from MySpace."

Fox Interactive Media's total U.S. page views increased to 39.5 million from 38.7 million during November. By contrast, Yahoo�s page views declined to 38 million from 41.6 million.

"Fox Interactive Media passed Yahoo for top property by page views for the first time," UBS analyst Benjamin Schachter wrote on Monday in a report.
Yahoo has retained the more important lead in unique visitors. Good Morning Silicon Valley blogged about some positive spin Yahoo tried to put out about losing the pageview leadership to MySpace.

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