New Woman Magazine to Cease Publication
Posted on December 10, 1999Rodale Inc. has announced that it has decided to stop publication of New Woman Magazine with the January 2000 issue. The decision was announced to the staff of New Woman by John Griffin, President, Rodale Magazines.
"Despite the hard work of a great team led by publisher Laura McEwen and editor Judy Coyne, we have made the decision to close New Woman," Griffin said. "The team has done a terrific job in repositioning and revitalizing the magazine. While the response in the advertising community has been positive, we believe that in today's highly competitive consumer marketplace, it would be difficult for New Woman to achieve a leadership position. In particular, the challenges facing the magazine industry in the subscription and newsstand sales market created tremendous obstacles to achieving our company's goal of leadership in circulation."
The decision will impact about forty-five positions, primarily in the magazine's offices in New York. The magazine currently has a rate base of one million and is published twelve times per year. It was acquired by Rodale in July of 1997 from Primedia Inc. The magazine first began publication in 1970.