Nickelodeon Launches Nicktropolis

Posted on January 30, 2007

Nickelodeon has announced the launch of Nicktropolis, a virtual web community for kids. Cyma Zarghami, President, Nickelodeon and MTVN Kids and Family Group, calls Nicktropolis a "a one-of-a-kind multimedia virtual entertainment playground for kids that allows them to watch video from our immense library of programming, play games, interact with our characters and safely communicate with each other through controlled chat."

Kids enter Nicktropolis by assuming an "avatar" that they design and personalize, choosing from an array of hairstyles, skin tones and clothing styles. Once a user selects a destination, the avatar appears in the particular environment and can move around simply by clicking where he/she wants to go. The site offers a 3D environment consisting of four main areas containing:
  • Nickname Lane: This is where kids can design their own space.
  • Nicktoon Boulevard: Rooms based on Nickelodeon's properties. SpongeBob's Bikini Bottom is one of the rooms currently in Nicktropolis.
  • Downtown Nicktropolis: non-branded virtual rooms like a park, rec-center, lounge and commerce area
  • The Pier: a gaming environment

    Nickelodeon has included security features with Nicktropolis including a sanitized dictionary and allowing parents the option to control their child's settings. The BBC is also planning a virtual world for kids.
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