O, The Oprah Magazine Hits Newsstands

Posted on April 19, 2000

Hearst Magazines has introduced O, The Oprah Magazine, which debuted on newsstands nationwide Wednesday, April 19. The magazine addresses all aspects of a woman's life, ranging from inner well-being, health and fitness, relationships and self-discovery, to fashion, home design, books and food. More than one million copies will be distributed at newsstands across the country.

As founder and editorial director, Oprah says, ``I believe you're here to become more of yourself, to live your best life. The magazine will present articles and stories of other people to help women look at their lives differently.''

``Our goal is to create a magazine that celebrates women's lives,'' said Ellen Kunes, editor-in-chief of O. ``Starting with the beautiful cover photo of Oprah taken by Patrick Demarchelier, to the table of contents appearing in the front of the book -- pages 2 and 3 -- without the interruption of advertising, to the fashion spreads and feature stories, we have looked at ways to captivate and inspire readers.''

Among the stories in the premiere issue of O is an exclusive Oprah Q&A interview with Camille Cosby, the first Cosby has granted since the death of her and Bill Cosby's son, Ennis. Each issue will have an opening column by Oprah, Let's Talk, and a closing page by Oprah, What I Know For Sure.

O, The Oprah Magazine is a co-venture between Hearst Magazines and Harpo Entertainment Group. The premiere May/June issue will have a distribution of one million copies. The first and second issues will stay on the newsstand for two months and the magazine will go monthly in September. The magazine has an oversized format (9 x 10 7/8) and the cover price is $2.95.