Outrider Launches SearchFuel Blog About Search Marketing

Posted on September 15, 2008

SearchFuelA search marketing agency named Outrider has launched a new search engine marketing blog called SearchFuel.
SearchFuel is powered by Outrider, an award-winning, leading global, integrated search marketing agency and direct-to-client division of GroupM Search, the world's largest search marketing specialist.

"We see search as a shift in the advertising space. Consumers' expression of intent signifies a change that gets lost in Google's dominance and the tactical discussion of how to be relevant in search results," stated Chris Copeland, CEO, GroupM Search -- The Americas, in the kick-off post on SearchFuel. "The ability to provide a point of view and commentary on the impact this has for our clients, some of the largest buyers of media in the world, is a unique voice brought to the marketplace."
They have an interesting post about paid search and the presidential election. They've also blogged about search engine marketing myths, whether or not you lose control of your message in social media and about Google's recent launch of the Chrome browser.

SearchFuel isn't the first search engine marketing blog and it won't be the last but if you are in the industry more information is always better than less.