PC Computing and Excite Announce BIZ/Excite
Posted on July 20, 1998
PC Computing and Excite, Inc. announced the launch of BIZ/Excite, a co-branded print publication and website, that provides technology information for the small/medium business sector. The print version of BIZ/Excite will be a supplement to PC Computing, reaching PC Computing's one million+ circulation.
Both the print version of BIZ/Excite and its online counterpart will debut in August. The print version will appear as a special section in the August issue of PC Computing, and as a polybagged supplement in the September and November issues. PC Computing editors will create all BIZ/Excite editorial content, and in every issue, Excite and PC Computing will collaborate to determine relevant Internet content to highlight at the end of each article. BIZ/Excite content will be incremental to coverage in PC Computing, and will not replace anything in that publication.
Biz.excite.com will reside in the small business area on Excite at www.excite.com. It will feature editorial content found in its print counterpart, plus online-only interactive features. BIZ/Excite content will focus on how small/medium businesses can invest in and utilize technology to gain a competitive business advantage. Following the PC Computing editorial model, BIZ/Excite's product reviews/recommendations will be based on extensive testing.
Recurring BIZ/Excite editorial elements will be technology ROI calculations; technology implementation how-to's; and small/medium business success story case histories. Regular coverage and topics will include Internet strategies and deployment; mobile communications; networking PCs; communications; budgeting, financial and personnel issues; sales marketing and customer relations; and product development, manufacturing, distribution and inventory issues.