Petersen Companies Acquires Inside Sports Magazine
Posted on June 5, 1998
The Petersen Companies, Inc. announced the acquisition of Inside Sports magazine from Century Publishing Company. Inside Sports, a monthly sports magazine, will be merged into Petersen's leading sports title, Sport Magazine.
James Dunning, Jr., Petersen's Chairman and CEO, said, "We will merge Inside Sports with Sport Magazine beginning with the August '98 issue. This will increase Sport's circulation concentration in the 18-24 and 18-34 male segments. There will be bonus circulation to Sport advertisers for upcoming issues, and effective January 1, 1999, Sport's rate base will increase to 1 million, from its current rate base of 750,000. This continues our strategy to build a substantial sports media enterprise, with authoritative franchises covering major and established sports and highly targeted franchises that cover new and hot emerging sports".
Sport Magazine is the anchor book of the Petersen Sport Network, which includes 17 other publications. In addition to the Raw Sport Group, the Petersen Sport Network also includes Skin Diver, Pro Football, Pro Basketball, Dick Vitale's College Basketball, Bob Griese's College Football and Richard Petty's Stock Car.
