Announces Content Distribution Deal With Rodale Press

Posted on April 9, 1999, an idealab! company, has announced the formation of a strategic alliance whereby Rodale Press, Inc. will provide pet-related content to the site and take an equity stake in the company. This partnership provides exclusive rights to Rodale Press' Pet books and its "Pets: Part of the Family" franchise which encompasses magazines, companion books and a PBS television series debuting in May of this year.

Launching this summer, will be a Web destination for pets and their people. Connecting users through its content, advice and information, the site will allow its members to share their love of pets with like-minded individuals, and will also provide pet related merchandise. will feature content from Pets: Part of the Family including profiles of engaging pet people, intriguing animal behavior, important pet care information, practical tips and anecdotes on the joys and challenges of pet ownership. Plans also include joint-marketing and promotional efforts, which will target pet enthusiasts through both the Web and traditional methods.

"Through our alliance with Rodale Press, has gained an invaluable wealth of content from an established leader in this arena," said Tom McGovern, president and CEO of "Through our co-marketing efforts, we are seizing the opportunity to introduce a new and enthusiastic audience to the world of"