PhotoHighway.com Rolls Out Plans for Online Digital Photography Portal

Posted on March 25, 1999

PhotoHighway.com, an Internet site devoted to Digital Photography, and Alexis Gerard, president of Future Image, have announced the addition of Alexis Gerard's Digital Focus column to the PhotoTimes newsletter that will be delivered free to members of PhotoHighway.com when it goes online in June, 1999. PhotoHighway.com also announced that the highly anticipated website will launch officially at PC Expo in New York on June 23, 1999.

"With a keen eye focused on providing superior editorial content and information, PhotoHighway.com is destined to become the leading site for digital photography enthusiasts on the Internet. We are delighted to help contribute to its growth by providing rock solid articles and commentary," said Gerard, editor and publisher of The Future Image Report, a publication for the digital photo imaging industry. "We trust their technology, editorial guidance and marketing expertise will help provide our readers with an interactive forum to help each member become better photographers using this new medium. PhotoHighway.com is positioned to become the first place people will look online to find about everything related to digital photography."

PhotoHighway.com will provide Gerard's column, which currently appears in PC Photo and Electronic Publishing magazines, as part of its PhotoTimes weekly newsletter. The PhotoTimes will also publish a weekly article extract from The Future Image Report newsletter.

"The addition of content by Alexis Gerard, one of the top industry experts, adds instant credibility to PhotoHighway.com," said Joe Byrd, COO of PhotoHighway.com, Inc. "This ensures that our readers will have access to the thinking of one of the great minds and true visionaries of the digital photography community. As we continue the development and roll out of this vertical market portal, we will be making similar announcements with the leading writers, manufacturers and content suppliers in the rapidly growing field of digital photography. Based on initial projections of web site exposures from joint marketing campaigns with the leading vendors in the digital imaging community, PhotoHighway.com site expects to register more than 250,000 members by the end of 1999."