Prentice Hall and APB Multimedia Announce Content and Marketing Alliance
Posted on March 17, 1999Prentice Hall, a college textbook publisher, and APB Multimedia Inc., parent company of APB Online and APBNews.com, have launched a cooperative marketing and cross promotion effort at the Academy for Criminal Justice Sciences 1999 Annual Meeting.
Prentice Hall will use APBNews.com stories to provide America's criminal justice university students with police and crime news and information. APB Online will bring Prentice Hall's scholarly resources to the news and consumer audience interested in police and crime stories, public policy issues and safety information.
"This alliance gives us an important tool to better educate the criminal justice professionals of tomorrow," said Dave Garza, vice president and publisher Prentice Hall Career and technology division. "The compelling journalism of APBNews.com is a great teaching tool for professors to employ in getting the most out of our textbooks."
"Prentice Hall's authoritative books and teaching resources can do more than educate students. They can also help us inform and serve a much wider audience on the Internet, in newspapers and wherever else APB content is distributed," said Marshall Davidson, president and CEO of APB Multimedia Inc.
Beginning fall 1999, Prentice Hall will distribute with its criminal justice textbooks a magazine-style supplement featuring stories from APBNews.com that highlight key themes in the texts. In addition, case studies of original stories featured on APBNews.com will be included in Criminal Justice Today, Criminal Justice: A Brief Introduction, Criminology Today and Criminal Law Today. The books, used in more than 900 universities across the United States, are by Frank Schmalleger, Ph.D. Schmalleger taught in the University of North Carolina system for nearly 20 years and is a national leader in the criminal justice distance learning movement.
Prentice Hall will supply APB Online with authoritative reference material, such as a comprehensive criminal justice glossary and excerpts from criminal justice textbooks for inclusion in APB programs. Prentice Hall authors also will participate in chat sessions hosted by APB Online. Later planning includes the two companies' collaborating on an extensive, state-by-state database of university and training academy information and requirements.