Rayner Named Publishing Director of Electronic Business, Electronic News

Posted on February 9, 1999

Electronic Business and Electronic News Editorial Director Bruce Rayner has named Publishing Director of the two publications, effective immediately. Christopher W. Platt, a 15-year EDN magazine regional sales manager has been named Electronic News' Advertising Director.

In his new role, Rayner will have day-to-day publishing responsibility for Electronic News and strategic and editorial responsibility for Electronic Business. Platt will have responsibility for managing the Electronic News sales team.

According to Cahners Electronics Group Vice President Jeff Greisch, Rayner has played a pivotal role in the very successful repositioning of Electronic Business, a monthly magazine for senior management in the electronics industry. At the same time Rayner has rejuvenated Electronic News by hiring Hugh Willett as the new Editor-in-Chief, spearheading the publications redesign, which launched January 4, and consolidating editorial management in San Jose, California.

"Bruce's hard work and commitment to Electronic Business and Electronic News makes him the right choice to lead both publications to strong growth in 1999 and beyond," says Greisch. "Together with Chris Platt on the sales side and Hugh Willett on the editorial side, Bruce will be implementing an ambitious strategy to return Electronic News to its rightful place as the leading newsweekly in the electronics industry. At the same time he will remain integrally involved in the editorial evolution of Electronic Business."

"These are tumultuous times in the electronics industry, and management needs quality editorial to make informed business decisions," says Rayner. "Electronic News is fast becoming the weekly source for tactical news and analysis. And Electronic Business is clearly the authoritative monthly source for in-depth strategic business analysis on companies, executives and markets. Together, they are indispensable tools for every manager who hopes to make a mark."

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