Reader's Digest To Develop Health Website
Posted on June 24, 1999The Reader's Digest Association, Inc. has taken the first step in its health information and Internet strategy through an alliance with WebMD, a leading healthcare website. The alliance includes the development of a Reader's Digest health site and the exchange of health-related content. It also includes the promotion of both parties' sites and health-related products across the Reader's Digest family of magazines, WebMD's site and the co-branded online and on-air properties of WebMD partners.
WebMD recently announced its plan to merge with Healtheon Corporation to create one of the largest Internet companies in the healthcare arena. Together, Reader's Digest and WebMD plan to provide and promote to Web users an interactive area of health-related information, products and services.
Under the terms of the alliance: WebMD will help develop a new Reader's Digest health site for consumers in the U.S., expected to be launched by Fall 1999, bringing online users a wide range of healthcare content and services to be provided by both companies. Site content will be drawn from Reader's Digest's flagship magazine, its three health-oriented special interest magazines and its health-related books, and will be augmented by content from the WebMD site.