Revolution, Britain's New Media Marketing Magazine, to Debut in the U.S. in March

Posted on January 12, 2000

Revolution, a British magazine about marketing in the digital economy, will debut in the U.S. in March from The Haymarket Group. The magazine's website will expand to feature editorial content at the magazine's March debut.

"Revolution has been a smash in the U.K. because it provides in-depth analyses and perspectives that you can get nowhere else about how today's new technologies are changing the world for strategic marketers," said Vicky Browning, Publishing Director. "American readers of our British edition have told us that there's a need for a similar magazine in the U.S. As a result, we're pleased to be launching an American Revolution -- the single most comprehensive source of information about marketing in the digital economy."

Revolution's editorial mix will consist of news analysis, features and columns about people, developments and trends in marketing using digital media. Stories will explore how companies are utilizing the Internet, interactive TV, touch-screen kiosks, wireless networks and other communications technologies to enhance existing customer relationships and to develop new markets, products and alliances.

Revolution's editorial content will be distinct from the U.K. edition, which is a weekly. The editorial staff is based in New York City and San Francisco and is headed by Stovin Hayter, founding editor of the British edition, which launched in 1997.

"The digital communications revolution is forcing marketers to think about strategy in a way they never did before -- to rethink what they do and how they do it," said Editor Stovin Hayter. "Revolution will speak to these readers like no other publication by offering perspective, case studies, and direction; a filter to help marketers focus on what they truly need to know."

Revolution is the latest entry into the U.S. market from The Haymarket Group, Britain's largest privately owned magazine publisher. The company launched PRWeek, a weekly newsmagazine about public relations, in November of 1998. Plans for additional U.S. launches are currently being discussed. The Haymarket Group publishes business and consumer magazines in more than 20 countries.