Robert Redford Announces Sundance Film Series
Posted on February 7, 2003Against the backdrop of the 2003 Sundance Film Festival, Robert Redford announced the creation of a Sundance-branded theatrical film series, which will launch in the fall of 2003. The series will feature four films, each to be released theatrically in ten markets exclusively in Loews Theater locations. Sundance Channel will oversee the launch and management of the series, including the process of film selection. The Sundance Film Series is sponsored by Loews Cineplex Entertainment, Coca-Cola, Kenneth Cole Productions, and Volkswagen.
The Sundance Film Series will feature fiction and/or documentary films, which will be theatrically released during four consecutive months beginning August 2003 through November 2003 with one film opening each month. Each of the four films in the series will receive a theatrical run in at least ten markets including New York, Los Angeles, Chicago and Boston in Loews Theaters. Following their theatrical window these films will be released on video/DVD under the Sundance Channel Home Entertainment label and then receive their television premiere on Sundance Channel. The Sundance Channel is currently available to 65 million homes.
Redford said of the series, "Inevitably there are many wonderful films of independent vision which struggle to reach audiences beyond the larger film festival circuit. It is our hope that this Sundance Channel program will draw a broader public to this type of work."
The Film Series has been developed as another extension of the overall Sundance mission to support the work of independent artists and offer opportunities for audiences to discover that work. Any proceeds from the program will go to the filmmakers and to support the programs of the not-for-profit Sundance Institute.
Loews Cineplex Entertainment will book all of the films, which will play solely on Loews screens in the ten markets. Loews will also aggressively promote the series across its in-market theaters in approximately 100 venues on roughly 1000 screens in the form of in-theater and local market advertising.