Rocketworks Launches Marketing Campaign for Gradeworks.com

Posted on December 1, 1999

Rocketworks, Inc. has announced the launch of a marketing campaign for Gradeworks.com, a new online educational tool. The Gradeworks.com marketing plan includes print and onlin media buys and education conventions and conferences. Gradeworks.com is also looking to establish strategic partnerships for the site.

"We feel that grassroots efforts are key with this audience," said Wendy McAllister, Marketing Manager for Rocketworks, Inc. "Education trade shows are an important part of our mix, and there is a lot of opportunity to reach educators via viral marketing on the Web."

Gradeworks.com contains class information, not only about student grades but also announcements, personalized teacher comments and the due dates for tests and assignments. Building a Gradeworks.com site takes communication between parents and teachers to a new level, eliminating common occurrences such as parent/teacher phone tag, miscommunications, or written messages that "mysteriously" disappear.
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