Rodale and GoodTimes Announced Video Agreement
Posted on April 4, 2005
Rodale Inc. and GoodTimes Entertainment have announced a multi-year exclusive deal for distribution rights to Rodale's newest line of branded video products, based on the company's fitness books and magazine brands. Rodale Inc. will develop and produce the videos with GoodTimes Entertainment, providing exclusive distribution rights.
The companies anticipate a minimum of six titles per year beginning with the June release of Iron Yoga - Bodysculpt Meets Power Yoga. The Iron Yoga DVD is based on the upcoming book by Ironman triathlete Anthony Carillo. The book and DVD will be released simultaneously. This fall, a line of Prevention magazine-branded fitness videos will be released covering a range of different fitness topics.
Other product lines are being explored for such Rodale magazine titles as Men's Health, Women's Health, Best Life and Runner's World. Additionally, videos and DVDs will be developed and produced around key Rodale book titles and authors.
