Rodale Press Announces New Corporate Name
Posted on May 27, 1999Rodale Press, Inc. has announced that it has changed its corporate name to Rodale as it also unveiled a redesigned corporate logo. The changes are intended to reflect and support the company's global status as a provider of information on healthy active living to consumers in a variety of media beyond the magazines and books for which the company is best known.
"Around the world, consumers are looking to us to inspire and enable them to improve their lives with information in a host of ways - print, electronic, and broadcast," said Robert J. Teufel, president and chief operating officer. "Our new name symbolizes our commitment to the principles on which the company was founded and our intention to further that mission in all appropriate ways in the future."
Teufel and other Rodale officials said the change represents the establishment of a "corporate brand" to support and link together the company's various products - including Prevention and Men's Health magazines; Rodale's Active Living, Health, and Organic Living book lines; TV projects; and websites.
"The Rodale name already carries with it prestige and respect among our current customers, and as a corporate brand this name will extend that good reputation to all our markets and all our products," Teufel said.
The Emmaus, PA-based, family-owned company has been known as Rodale Press since its founding by J.I. Rodale in the 1930s. The change announced today is the first official alteration in its name since the company was formally incorporated as Rodale Press, Inc. in 1953. Rodale is a global leader in healthy active living information. Its publications include such well-known magazines as Men's Health, Prevention, New Woman, Runner's World, Backpacker, Bicycling, Mountain Bike, Fitness Swimmer, Rodale's Scuba Diving and Organic Gardening. Rodale Books publishes nearly 100 new books each year and maintains an active backlist of more than 300 titles, including The Doctor's Book of Home Remedies, which has more than 10 million copies in print.