Scott Kelby Launches iPad Magazine Called Light It

Posted on August 25, 2011

Light It Digital Magazine

Scott Kelby, president and CEO of the National Association of Photoshop Professionals (NAPP), has announced a digital magazine for the iPad. The publication, Light It: The How-To Magazine for Studio Lighting and Off-Camera Flash, can be found here on iTunes.

The premiere issue of Light It is free. Light It will be published 8 times a year and future issues will be available via the Light It app for $2.99 each.

Joining Scott Kelby as co-editor is Matt Kloskowski, an author, NAPP Photoshop Guy, and Photoshop and Lightroom instructor. Kloskowski is also a weekly co-host with Kelby of The Grid, a podcast all about photography.

Kelby says, "Our goal was to create an iPad magazine that not only looks like a print magazine, but works the same way. It's clean. Simple. Intuitive. You don't need to learn how to read it. At the same time, we added the ability to go beyond print, with features like a double-tap to see any photo full size, and the ability to pinch to zoom-in to see a photo's detail. It works the way you'd think it would…like a magazine. Only better."

Photo: Scott Kelby