Small World Toys to Create Toys Based on Eric Carle's Books
Posted on March 22, 2005
Small World Toys has announced a licensing agreement with children's book author and illustrator Eric Carle. Carle has written and illustrated over seventy bestselling children's picture books, including the 1969 classic The Very Hungry Caterpillar which has sold over 20 million copies and has been translated into more than 30 languages. Under the multi-year agreement via Carle Worldwide licensing agent Silver Lining Productions, Small World Toys will design and produce toys and puzzles based on Carle's award-winning books, with a focus on toys for children ages 0-5 years old. Eric Carle Studio supports and manages the creative work of children's book author and illustrator Eric Carle. The Studio works with more than 30 domestic and foreign publishers on the editorial development, marketing and publicity of Eric Carle's work; oversees the creation of merchandise based on Eric Carle's art; works with the artist on design projects, and handles all business affairs related to Eric Carle and his books. In 2002, Eric Carle, together with his wife, Barbara, co-founded The Eric Carle Museum of Picture Book Art in Amherst, MA.
