Study at CMU, MIT, Georgia Tech Suggests Nine Ways to Improve Tweets

Posted on March 1, 2012

Researchers at Carnegie Mellon University, the Massachusetts Institute of Technology and the Georgia Institute of Technology conducted a study and found that users say only a little over a third of the tweets they receive are worthwhile. They also found that users say one quarter of tweets are not worth reading at all. That figure actually seems low.

The researchers, lead by Paul Andre, a post-doctoral fellow in Carnegie Mellon's Human-Computer Interaction Institute, created a website, called Who Gives a Tweet?, where they let people anonymously rate tweets over a period of 19 days. 1,443 visitors rated 43,738 tweets from 21,014 Twitter accounts. Overall, the readers liked just 36 percent of the tweets and disliked 25 percent.

The researchers came up with the following nine lessons for improving tweet content: