Magic Johnson
Magic Johnson Entertainment and Blackboard Form Educational Multimedia Venture
Magic Johnson Entertainment (MJE) and independent children's
studio Blackboard Entertainment have signed an exclusive joint
venture to create educational and curriculum-based multi-media
for children. (March 11, 1999)
Magic Johnson, BIG Entertainment Team Up In Creative Venture
Pro basketball star Magic Johnson has signed a three-part agreement
with BIG Entertainment to develop textbooks, children's books,
novels, and action figure cartoon characters with special appeal to
children. (October 10, 1997)
