Target and Amazon.com Expand Online Target Store
Posted on August 21, 2002Target Corporation has unveiled a new website that includes integrated offerings from Target, Marshall Field's, Mervyn's and Amazon.com. The expanded target.com website is powered by Amazon.com and includes Amazon.com's ecommerce technology features including personalization, product recommendations, search tools, 1-Click shopping, and one checkout incorporating all stores.
Amazon.com will provide order fulfillment and guest services for target.com. Target.direct, the electronic retailing and direct marketing division of Target Corporation, will continue to manage the fulfillment for items purchased under the Marshall Field's and Mervyn's brands on the website.
"We are pleased to offer Target guests such a broad selection and integrated merchandise offering from four great brands at one convenient Web site," said Jerry Storch, vice chairman of Target Corporation. "We believe combining Target's websites provides an even wider assortment of hip, chic products for guests. Further, partnering with Amazon.com also provides both companies equally great opportunities in merchandising, guest service, and technology."
Later this summer, target.direct will open a Marshall Field's store at amazon.com, which will complement the existing online Target store, and include thousands of apparel, home and signature products, including the Frango line of chocolates. Additionally, target.direct is launching new, national Marshall Field's Direct catalogs so that current guests and guests who don't have a Marshall Field's store in their community can shop online or via catalog.