The Deal and News.Com Announce Content Deal
Posted on March 4, 2005The Deal LLC, a business news provider, and CNET News.com, a provider of technology business news, have announced a strategic partnership that involves an editorial exchange between CNET News.com and The Deal's newest brand, Tech Confidential. The announcement was made at a forum discussing technology branding issues, hosted by Tech Confidential and Crain's BtoB at the Mandarin Oriental in San Francisco.
In May 2005, The Deal LLC will expand its coverage of technology with the launch of Tech Confidential, a bimonthly magazine focusing on the business of technology and innovation. Written for an audience of C-level executives and the community that fuels emerging technologies, Tech Confidential will present insights on the strategies that companies use to innovate on a global basis. Complimenting this coverage will be articles from CNET News.com. In return, articles from Tech Confidential will also be featured on CNET News.com.
"Technology is a pervasive factor in setting business strategy in corporate America today," said Kevin Worth, CEO and president of The Deal LLC. "CNET News.com, an award-winning provider of tech news and analysis, is great fit for Tech Confidential's editorial that focuses on the business and finance of innovation."