Times Mirror Magazines to Acquire Motor Boating & Sailing Magazine
Posted on December 10, 1999Times Mirror Magazines has announced a plan to acquire Motor Boating & Sailing magazine from the Hearst Corporation. Efrem Zimbalist III, President and CEO of Times Mirror Magazines stated, "The decision to buy Motor Boating & Sailing demonstrates our ongoing commitment to acquire strong brands in attractive markets that fit with our outdoor enthusiast editorial focus."
MB&S debuted in 1907 and has chronicled the growth of boating over the past century. Motor Boating & Sailing is a service title that helps its readers buy, maintain and get the most out of their boats by providing how-to information as well as covering the lifestyles of committed boat owners.