Traffic to NBC Olympics Website Soars

Posted on February 22, 2006

There has been plenty of news that less people are tuning into to watch the televised coverage of the Olympics on NBC this year. Online the story is different. NBCOlympics.com, the designated NBC website for the games, has soundly defeated the American Idol website during the games. The traffic to NBCOlympics.com is 55% higher than during the 2002 Winter Olympics according to Nielsen//NetRatings.

Jon Gibs, director of media, Nielsen//NetRatings, said "On the Web, the Olympics is more popular than American Idol, demonstrating the different ways in which people are consuming the Internet and television. With the time zone difference between Torino and the U.S., American Olympic fans are checking scores online at work before heading home to watch the games on TV. With people's attention getting pulled into multiple facets of media, NBCOlympics.com made a smart move to provide users a way to plan their TV viewing experience through interactive listings and options, with highlight videos they can watch on their own timeline."

Nielsen//NetRatings says IdolOnFox.com attracted 509,000 unique visitors, while NBCOlympics.com attracted 2.3 million unique visitors and Torino2006 attracted 748,000 during the week ending February 12th. Olympic sites overall attracted nearly three million home and work visitors.

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