Viacom Buys CBS

Posted on September 8, 1999

Viacom Inc.'s recent announcement to purchase CBS Corporation, will create a new organization with capitalization in excess of $80 billion, as well as revolutionize the future of broadcasting, according to Cahners In-Stat Group, a high tech market research firm. The deal gives Viacom, owner of Paramount Pictures, MTV, Comedy Central, Paramount Pictures, Blockbuster Video, among others, access to one of the largest collections of U.S. radio stations.

"The underlying synergy of the Viacom/CBS deal is that it brings a global, cable TV programming powerhouse much-needed new content to add to its programming arm, along with new over-the-airwaves outlets for its premium cable TV content," says Gerry Kaufhold, principal analyst for Cahners In-Stat Group's multimedia service. "It's a marriage made in media investment heaven."

Cahners In-Stat Group also believes: