Wall Street Journal and New York Post Newspapers Launching Magazines

Posted on September 19, 2007

Rupert Murdoch wants to add a couple magazines to his sprawling media empire. The Media Post is reporting that new magazines are coming from the Wall Street Journal and the New York Post. The Wall Street Journal will be publishing a luxury lifestyle monthly glossy called Pursuits.

Beginning next year, The Wall Street Journal will begin publishing a monthly glossy titled Pursuits, which covers the lifestyles of the rich and famous. According to The New York Times, which first reported the news, WSJ columnist and blogger Robert Frank is the most likely candidate to become editor.

The magazine will be distributed in September 2008 as an insert in the paper's Saturday edition that is delivered to subscribers. Their magazine will also have a branded presence on the WSJ Web site. News Corporation is said to have approved the concept.

The New York Post is expanding the popular Page Six gossip column into a weekly magazine.

Also on Monday, the New York Post announced plans to launch a new weekly Page Six Magazine inserted in the paper's Sunday edition, beginning next weekend. As the title indicates, the magazine will include an expanded version of the newspaper's popular "Page Six" gossip column. The magazine, with a staff of about 20, will be edited by Margi Conklin. Conklin was formerly editor of Harper's Bazaar and New Woman. The new magazine may also feature writing by two other well-known Post gossip columnists: Cindy Adams and Liz Smith.

In the digital age launching new print magazines may not seem like the way to go but it is happening. Wouldn't newspapers be better off spending more money and focusing more energy on their websites?

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