Wall Street Journal Online to Launch Media & Marketing Edition
Posted on April 18, 2003Dow Jones & Company's Consumer Electronic Publishing unit, publisher of The Wall Street Journal Online, announced that it will launch the Media & Marketing Edition of the Online Journal targeted to professionals in advertising, marketing, public relations, media and entertainment. The new edition, which will be introduced in mid-May, will be published daily with intraday updates and will combine media and marketing industry news with the Journal's broader business, national and world news coverage.
"The Online Journal's Media & Marketing Edition will provide the Journal's deep, authoritative coverage of advertising, marketing, media and entertainment, conveniently located in one place and updated 24/7," said Todd Larsen, president of Dow Jones Consumer Electronic Publishing. "The edition will provide media and marketing professionals with the analysis, perspective and insight for which the Journal is known."
The new online edition will draw on the full news reporting resources of Dow Jones, including The Wall Street Journal and Dow Jones Newswires. The edition also will include features available only to subscribers of the Online Journal, including a column on the business of television, written by Wall Street Journal media reporter Joe Flint, and an analysis, published every weekday, of the numbers and rankings that shape the media and marketing business.
Subscribers to the Media & Marketing Edition also will get the full contents of the Wall Street Journal Online. The edition will be priced the same as an Online Journal subscription: $79 per year or $39 per year for print Journal or Barron's subscribers. Existing Wall Street Journal Online subscribers automatically will get access to the new edition when it launches.
"Media and entertainment corporations today span the globe with their programming, and advertising and public relations agencies are operating units of global holding companies," Mr. Larsen said. "Genuinely informed coverage of these industries requires a global perspective, and that's what we will provide with stories from The Wall Street Journal's U.S., European and Asian editions, as well as the worldwide bureaus of Dow Jones Newswires."