Warner Bros. to Launch Interactive Cartoon Characters
Posted on November 4, 1997
Warner Bros. Online announced it has selected togglethis interactive Character (IC) Technology to create interactive online animated stories, games and advertising Messages. Warner Bros. Online also announced it has formed a strategic relationship with togglethis to use its IC Technology as the technology in its push to bring interactive entertainment to the web.
The togglethis IC Technology will allow Warner Bros. Online to create true interactive animation based on many of their most popular characters. Warner Bros. Online has also acquired the rights to togglethis' irreverent Bozlo Beaver, the first Interactive Character created by togglethis.
Applications of the togglethis IC Technology, include actors in online entertainment, interactive e-mail marketing and advertising spokescharacters.
