Ziff Davis Media to Launch Sync Magazine
Posted on February 20, 2004
Ziff Davis Media Inc. has announced the launch of Sync, a new consumer lifestyle magazine. Sync will provide consumers with information about using digital products. Sync's first issue will debut in summer 2004 and will publish four issues throughout the year. The new technology magazine will launch with a rate base of 200,000, consisting primarily of affluent male readers, ages 25-44.
"For over 75 years Ziff Davis Media has provided its customers with award- winning publications that deliver strong value," said Robert F. Callahan, Chairman and CEO, Ziff Davis Media. "The launch of Sync continues that tradition and reflects the growing role digital technology plays in consumers' lives."
Sync illustrates the integration of digital technology into consumers' lives. The consumer lifestyle publication focuses not on the product itself, but what people can do with it. Using captivating visuals, Sync aims to inform and entertain readers across the entire panorama of the fast-changing digital technology market.
"Sync will provide a revolutionary new angle of technology coverage, focusing for once on the user, instead of just the product," said Robert Lee, Publisher. "The market is ready for a lifestyle technology magazine like Sync. We've created this magazine for the digital technology user in all of us."
The launch of Sync also coincides with Ziff Davis Media's new consumer technology event DigitalLife. The new four-day special event will be held October 13-16, 2004 at the Jacob K. Javits Convention Center in New York City and will bring together the latest in digital technology for the home, work and play.
Ziff Davis Media is a media company focusing on the technology and electronic videogame markets. In addition to the newly launched Sync, the company publishes several other magazines including PC Magazine, eWEEK, Baseline, CIO Insight, Sync, Electronic Gaming Monthly, Computer Gaming World, Official U.S. PlayStation Magazine, Xbox Nation and GMR.