Marketing and Advertising News Archives: Page 3

Web Marketing Professionals Launch MarketingFix.com (November 15, 2002): Five independent web marketing veterans have come together to form a new website, MarketingFix.

iVillage to Eliminate Pop-up Advertisements (August 2, 2002): iVillage Inc.

Personal Branding Magazine Launched By Peter Montoya (July 19, 2002): Peter Montoya Inc.

Scribner Enlists Fan Sites To Promote Latest Robert Jordan Ebook (July 5, 2002): Scribner, an imprint of Simon & Schuster, will publish Glimmers: The Prologue to Crossroads of Twilight, Book Ten in the Wheel of Time by Robert Jordan as an ebook.

Typos and Misleading Ads Lower Website Crediblity (June 28, 2002): Companies that fail to check their spelling on their corporate websites risk damaging their online credibility just as badly as if they faced financial or legal troubles.

INT Media to Acquire Jupiter Research Business (June 28, 2002): INT Media Group, Inc.

Online Publishers Launch Advertising Consortium (June 27, 2002): Five online publishers have announced the formation of an advertising sales consortium known as the At-Work Brand Network.

Marketing & Technology Group Launches Plate (May 24, 2002): Plate is a new professional culinary journal devoted exclusively to presenting profitable, innovative menu ideas.

CMR Forecasts Slight Rise in Overall Ad Spending For 2002 (January 22, 2002): Ad spending is expected to rise 1.

CNN Ad Humiliates Star Anchor Paula Zahn (January 15, 2002): CNN range a strange advertisement for anchor Paula Zahn. The ad was quickly removed from the air.

Gator and IAB To Develop New Companion Pop-up Banner (November 30, 2001): Gator and the Interactive Advertising Bureau (IAB) announced that they have tabled their ongoing differences and will cooperatively work together as Gator develops a new version of its Companion Pop-up Banner.

Ecookbooks.com Announces Affiliate Deal With Epicurious.com (October 31, 2001): Jessica's Biscuit, a catalog and internet-based company devoted to cookbooks, announced that it has entered into an affiliate relationship with Epicurious.

Ad Spending Continues to Fall (September 5, 2001): Advertising spending for all media fell 5.

IAB Accuses Gator.com Of Illegal Business Practices (August 29, 2001): The Interactive Advertising Bureau (IAB), an interactive advertising industry organization, believes that the business practices of Gator.

Dearborn Trade Publishing Adds Marketing and Sales Books (July 25, 2001): Dearborn Trade Publishing, a business book publisher, will add Marketing and Sales as a new category to its list starting in 2002.

MarketWatch.com Ends Reports of Click-Through Rates (July 10, 2001): MarketWatch.

MC Magazine Renamed Technology Marketing (May 16, 2001): Effective with its May 2001 issue, BPI Communications Inc.

College Newspapers Partner for Online Advertising and Ecommerce Dollars (November 9, 2000): Nearly 100 campus newspapers are partnering with a California-based company, CampusEngine.

ContentBiz.com Launches Biweekly Newsletter on Marketing Content Online (February 15, 2000): ContentBiz, a biweekly newsletter on marketing content online, has launched with its first biweekly issue.

Revolution, Britain's New Media Marketing Magazine, to Debut in the U.S. in March (January 12, 2000): Revolution, a British magazine about marketing in the digital economy, will debut in the U.