Marketing and Advertising News Archives: Page 4

Marcom Exchange Launches Resource for Marketing Communications Professionals (April 6, 1999): Marcom Exchange has announced the launch of its new online community and resource for marketing communications professionals.

Website Provides Information about One-To-One Marketing on the Web (February 23, 1999): Authors of the online marketing book, Internet World Guide to One-To-One Web Marketing, report that they have seen considerable growth in the use and acceptance of one-to-one web technologies.

The Net's Best Launches New Advertising Publication for Online Marketers (October 8, 1998): The Net's Best, an eight-page, full-color weekly advertising insertion, is being launched in select leading newspapers across the nation on Sunday, Dec.

Forrester: Worldwide Spending for Online Advertising Will Reach $15 Billion by 2003 (August 19, 1998): Steady growth in the world's on-line population and the arrival of mainstream advertisers will push global spending for on-line advertising to more than $15 billion in 2003, according to a new Report from Forrester Research, Inc.

AMS to Publish American Home Marketing Magazines (July 21, 1998): Jones Naughton Entertainment, Inc.

Cadmus Custom Publishing Partners with Direct Marketing Association (July 13, 1998): Cadmus Custom Publishing announced that it has been chosen by the Direct Marketing Association (DMA) to produce The DMA Insider, a quarterly membership magazine.

Web Publishers Brainstorm About Advertising Revenue at Forum (May 27, 1998): Mark Welch is planning a July forum to help web publishers evaluate hundreds of affiliate programs, banner advertising networks, and other advertising and revenue programs for Internet websites.

ClickZ Corporation Acquires Who's Marketing Online (April 1, 1998): The ClickZ Network, publisher of the popular daily online marketing resource ClickZ, and Microscope, has announced the acquisition of Who's Marketing Online, a Web-based magazine which provides hands-on tips, reviews, and resource listings for professionals new to online marketing.

Hall Dickler Launches Online Legal Advertising Resource (March 12, 1998): Hall Dickler Kent Friedman & Wood, a New York and Los Angeles law firm specializing in advertising, marketing and new media, announced the launch of its new ADLAW Web site at http://www.

KVO Resurrects Anvil, An Online Marketing Magazine (February 10, 1998): Karakas VanSickle Ouellette Advertising & Public Relations (KVO) announced its relaunch of Anvil, the free online marketing magazine.

Colloquy, a Frequency Marketing Newsletter, Launches Website (July 10, 1997): Colloquy, a newsletter reporting exclusively on frequency-marketing programs across all industries, is now available online.

BDDP Announces Disruption on the Internet Contest (June 9, 1997): BDDP, an advertising and communication network, announced today the launch of its 'Disruption on the Internet' contest.

Spin-IT Zine is Virtual Coffeehouse for IT Marketing (May 29, 1997): High-tech marketers now have a place to critique their own spin in a new, monthly interactive on-line magazine called Spin-IT(TM).