Marketing and Advertising News Archives: Page 2This is page 2 of the marketing and advertising news archives.
Bloggers Not Getting Rich. Plus AdSense Dominance (October 12, 2005): A survey by Qumana on blog advertiser earnings has found that 69% of bloggers surveyed earn less than $20 per month.
Media General Acquires Advergaming Company (August 15, 2005): Media General, Inc.
MarketingSherpa's 2005 Best Blog Winners (June 14, 2005): MarketingSherpa.
Website Lets AdSense Members Compare Data (May 22, 2005): A website called Ad Moolah aggregates AdWords data inputed by blog and website owners using the Google AdSense program.
Don't Dump Email Marketing for RSS (May 16, 2005): Email Sherpa, an email marketing newsletter from MarketingSherpa.
Aquantive CEO: Advertisers More Comfortable on MSM Blogs (May 12, 2005): Aquantive CEO Brian McAndrews stopped by BusinessWeek and talked to Blogspotting.
Q4 2004 Online Ad Revenues Totaled $2.69 Billion (May 10, 2005): The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) released an Internet Advertising Revenue Report including final numbers for Q3, Q4 and full-year 2004.
Advertiser Interest in Blogs Growing (May 8, 2005): A Reuters news story says that more big media companies are looking at blog strategies.
Google Allows Advertisers to Target Specific Blogs and Websites (April 25, 2005): The New York Times is reporting that Google plans to let Adwords advertisers target the blogs and websites they want to advertise on even if the blog or site is not relevant.
Massive Delivers Ads Inside Games (April 19, 2005): Massive Incorporated, the creator of a video game advertising network, announced that its network has completed the beta testing phase.
Whole Living Launches Marketing Magazine (March 28, 2005): Whole Living, Inc.
WSJ: Blogosphere Too Wild For Advertisers (March 25, 2005): A new Wall Street Journal article discusses advertising and weblogs.
Report Finds Newspapers Losing Revenue to Craigslist (January 3, 2005): Craigslist, a free community website that generates more than 1 billion pageviews each month, has cost newspapers in the San Francisco Bay area $50 million to $65 million in employment advertising revenue, according to a new report from Classified Intelligence LLC.
CXO Media Aims New Magazine at Chief Marketing Officers (April 9, 2004): CXO Media Inc.
Marketing Veterans Launch MarketingNPV (December 5, 2003): A team of senior marketing executives have launched a new media group that will provide information about better marketing decision making through a magazine, online content, workshops, and a web-service library of downloadable decision tools.
Search Engine Marketing Professional Organization Founded (October 10, 2003): More than 300 search engine marketing firms and consultants have announced that they are joining forces to become founding members of the Search Engine Marketing Professional Organization (SEMPO).
Wall Street Journal Online to Launch Media & Marketing Edition (April 18, 2003): Dow Jones & Company's Consumer Electronic Publishing unit, publisher of The Wall Street Journal Online, announced that it will launch the Media & Marketing Edition of the Online Journal targeted to professionals in advertising, marketing, public relations, media and entertainment.
Most Web Traffic Comes From Direct Navigation (February 7, 2003): WebSideStory, Inc.
Web Marketing Professionals Launch MarketingFix.com (November 15, 2002): Five independent web marketing veterans have come together to form a new website, MarketingFix.
iVillage to Eliminate Pop-up Advertisements (August 2, 2002): iVillage Inc.